Who is Michael Stoev?

Fashion influencer and content creator

I have always been passionate about fashion. For a long time, I followed a few people on Instagram to get ideas for my outfits. One day, a close friend of mine suggested to me, “Why don’t you start uploading pictures of the outfits you’re wearing?” That’s how the idea was born and in 2020 I started creating content on this topic.

Brazilian Jiu-Jitsu and MMA practitioner and competitor

I have been training sports since before I started school.
I grew up in a family of people who have been involved in sports for a long time. As a student, I played football(soccer) and basketball, but in my first year at the university I decided to try martial arts, and I’ve been doing it ever since.

PERSONAL COACH

I’ve always believed that every man has the potential to be stronger, more confident, and more stylish. But for a long time, I struggled to find the right approach. One day, I realized that success comes faster with the right guidance. That’s when I invested in learning from experts, and everything changed. Now, as a personal coach, I help men transform their fitness, style, and dating lives—giving them the tools and knowledge to succeed with confidence.

My core values

  • Self-improvement
  • Confidence
  • Discipline
  • Authenticity
  • Results-Driven Approach

Why work with me?

Because I’ve been where you are. I know the struggles of wanting to be fitter, dress better, and feel more confident in dating—but not knowing where to start. Through years of experience and real-world testing, I’ve developed proven strategies that deliver real results. I don’t offer generic advice—I provide tailored guidance, accountability, and a clear path to success. If you’re ready to level up and transform your life, I’m here to help you make it happen.

I Was My First Client

I wasn’t always the confident, disciplined man you see today.

In my early 20s, I was lost. I dressed poorly, had zero muscle, got ghosted by girls I liked, and had no clue how to carry myself. Rejection, insecurity, and frustration followed me everywhere — and no one ever taught me how to be a man.

But I didn’t accept that version of myself.
I studied, trained, failed, learned, and slowly started turning into the man I wanted to become. Style, fitness, and dating weren’t just separate things — they were all connected. And when I improved one, the others followed.

I became my first success story. Now I’m here to help you become yours.

Ready to start your transformation?

Book a free strategy call and let’s build your confidence, style, and results.

BOOK NOW